Pet Cooperative for Endangered Species: X-PET Challenge

In response to the current situation where a quarter of the Korean population is engaged in rearing companion animals, we launch an online campaign to expand the interest in companion animals into the concern for endangered species. In this participatory project, people’s companion animals become the protagonists, naming or mentioning the names of endangered species, which is then synthesized into an image on an online platform, and disseminated through SNS.