This campaign is conducted by artists, filmmakers, designers, architects, theorists in collaboration with environmental NGOs and research institutes. Videos and two-dimensional advertisements are displayed on large billboards across Seoul, inside subway cars, at bus stops and in train stations. In addition, 4,000 label-like posters that can be attached to clothes, bags, and hats are distributed to citizens, and banner ads urging climate actions created by senior citizens are displayed on the verandas of apartments, among other locations.